Using the search function normally is the easiest and most effective way to find keywords for most topics. When using regular search, it's best to search for items in your niche.
If your niche was pizza, you could do a broad search for "pizza" or do a more narrow search like:
deep dish pizza
Here's another example for cooking niche:
cast iron skillet
The broader your niche, the easier it will be to find topics to search for. You may even want to make a list of search terms to use before you begin your search.
The wildcard search is a great feature when you want to:
Focus on a particular keyword phrase
Search for more abstract or obscure search terms
The wildcard search will work by replacing the wildcard (asterisk symbol) with any word.
Here are a few examples of using wildcard search for specific phrases:
can you eat pizza with *
is pizza healthier than *
cooking pizza with *
what * to use for pizza dough
For more obscure searches, you can search for topics like:
cheese free pizza *
* cheese free pizza
If you wish to exclude certain words from your search, use the minus symbol like ‘cooking -chicken -pasta’.
The keyword preview window will also let you ignore keywords that contain popular words within each specific category.