Searching for keywords
Learn how to find keywords, set geography settings, and using negative keywords
If you wish to search from a specific location, you can click the globe icon to bring up the geography settings. This is preferred if you wish to target a specific country other than the United States. If you wish to get global traffic, keeping the settings set to Global is preferred.
A common question people have is, "what should I search for?". Keyword Chef works best when you search for items or activities in your niche. If you are in the cooking niche, you can search for endless topics around specific appliances, utensils, foods, and ingredients. Brainstorming a list of items in your niche will help discover a lot of topics. The strategy is to find specific items. For example, a list of cooking utensils may include:
- Bread knife
- Chef knife
- Cutting board
- Frying pan
- Garlic press
- Measuring cup
- Mixing bowl
- Rolling pin
- Vegetable peeler
These are all items in your niche that can be great search terms. You could do the same thing for different appliances, foods, or spices. However, some niches may be harder because they are more vague or abstract. Some of these niches could be spirituality or self development. Here, it's still a good idea to try and break apart these niches into various things. Spirituality could include search terms like:
Self development could include search terms like:
- public speaking
- daily routine
- social skills
Sometimes certain search terms like "coaching business" may not return a lot of results. This is because these topics don't have a lot of keywords.
While you can ignore keywords before you spend credits in the Keyword Preview window, you can also add negative words to your search.
If you wish to exclude certain words from your search, use the minus symbol like ‘cooking -chicken -pasta’.